Seraph Press and Watching for Smoke did get a wee mention in 2009 editor Robyn Marsack's introduction though, when she talks about chapbook publishers:
I was glad to see some very beautifully designed and printed publications: from Neoismist Press, from Seraph Press – one with its string and knitting needle (fortunately not impounded at the Post Office), from Gumtree Press and Fernbank Studio/Wellington Plains.I was pleased that she did include a couple of poems from from JAAM 27 (edited by Ingrid Horrocks): ‘North’ by Sarah Broom and ‘A Hassidic story might start . . .‘ by Lynn Jenner.
JAAM also gets a mention in the intro:
Poets shouldn’t take for granted the handsome New Zealand periodicals – such publications are few and far between here in the north. Landfall, Sport and JAAM suggest a very confident literary culture, and they’re the tip of it – Takahe, Bravado, the online issues such as 4th Floor and Turbine, all create a sense that poets have plenty of ways of getting poems out to readers.Huh, does that make us the institution?